True worth

by greg on August 19, 2010

At pii2010, it’s frequently argued that privacy is something that you’re increasingly going to have to pay for – and that people will, in fact, pay money to preserve their privacy. (I haven’t seen any evidence for this, but venture capitalists are investing in the space, so it must be true.) This argument is then [...]

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iAds performance – now and later

July 8, 2010

The Next Web writes that an iPhone developer made $1,372 from his first day running iAds. The developer was kind enough to post the following stats from his Apple dashboard: $1,372.20 total revenue $147.55 eCPM 26,651 requests 9,300 impressions 34.90% fill rate 11.80% CTR From this we can glean quite a bit. First, note that [...]

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Poison pills, iOS, and venture capital

June 10, 2010

Apple’s latest Program License Agreement for iOS contains an interesting clause on data collection for the purposes of advertising – with user consent, collecting certain bits of data are permitted, as long as they’re sent to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned [...]

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The tech press isn’t either

April 23, 2010

Blippy, a service that lets you share your purchases with others, was just called out by Mashable for exposing its users’ credit card numbers to a search engine. Since Mashable is widely-read, I start hearing from all over that Blippy released all of its users’ credit card numbers to the world, and since that’s a [...]

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iPhone 4.0 & iAds advertising

April 8, 2010

So iAd was announced, as expected. The first thing I thought of when I saw it is Xzibit saying “yo dawg, I put an app in your app so you can app while you app,” but that’s just because I read too much Reddit. The second thing I thought is ‘damn, this is mighty similar [...]

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