Comments on: Risk in online advertising http://yardley.ca/2005/12/12/risk-in-online-advertising/ greg yardley on online product management Wed, 04 Jan 2012 05:04:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gautam http://yardley.ca/2005/12/12/risk-in-online-advertising/comment-page-1/#comment-472 Gautam Mon, 19 Dec 2005 10:13:13 +0000 http://yardley.ca/merge/?p=191#comment-472 Hi Greg, Good stuff to take home. My concern is, with the move towards CPC and CPA model,what happens to CPM model? For a publisher CPM works in his favor and how will you attribute a sale ( after viewing the banner ) taking place 2 weeks later? Cheers.. Gautam P.S. http://www.clickz.com/news/article.php/3571686 My blog that raises another question. Hi Greg,

Good stuff to take home. My concern is, with the move towards CPC and CPA model,what happens to CPM model? For a publisher CPM works in his favor and how will you attribute a sale ( after viewing the banner ) taking place 2 weeks later?

Cheers..
Gautam

P.S. http://www.clickz.com/news/article.php/3571686

My blog that raises another question.

]]> By: Two Point Oh http://yardley.ca/2005/12/12/risk-in-online-advertising/comment-page-1/#comment-471 Two Point Oh Tue, 13 Dec 2005 09:05:21 +0000 http://yardley.ca/merge/?p=191#comment-471 <strong>Online advertising - who takes the risk?</strong> Greg Yardley writes about the differences between risk in CPM, CPC and CPA in online advertising Online advertising – who takes the risk?

Greg Yardley writes about the differences between risk in CPM, CPC and CPA in online advertising

]]> By: Matthew Gertner http://yardley.ca/2005/12/12/risk-in-online-advertising/comment-page-1/#comment-470 Matthew Gertner Mon, 12 Dec 2005 17:32:18 +0000 http://yardley.ca/merge/?p=191#comment-470 Great analysis, but you missed a couple of zeros on your "billion-dollar question". ;-) Great analysis, but you missed a couple of zeros on your “billion-dollar question”. ;-)

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