Comments on: MSN Messenger mortgage leads

By: Mortgage Lead Guy

Mortgage Lead Guy — Mon, 12 May 2008 01:42:30 +0000

You could track the ROI with special tracking urls that have query string.

By: MGD

MGD — Sun, 22 Jan 2006 17:29:23 +0000

Has anyone inquired as to what the costs of IM contextual advertising is? This sounds interesting, however I’m just not sure a quantifiable ROI would exist.

By: Jayson Williams

Jayson Williams — Tue, 17 Jan 2006 15:00:13 +0000

We actually capture mortgage leads through our multiple websites and distribute to three top lenders in our network like a Lending Tree service. We have used banners and PPC marketing but the MSN messenger ad is not a bad idea what is the cost on such a service.

By: Peter Caputa

Peter Caputa — Thu, 12 Jan 2006 19:54:24 +0000

I was talking to a group of programmers that had built an ajax web based IM that used adsense. They fed words from the conversation to adsense and adsense refreshed the ads every so often. It was pretty damn smart. I was going to help them turn it into a business, but then they dropped off.

Let me know if you are interested in that.

By: Kevin

Kevin — Mon, 09 Jan 2006 21:53:49 +0000

I for one can’t stand adverts in my messenging software – I use alternate clients specifically to get away from that.

Found your site via technorati – I’m just surfing around finding people who are talking about different IM because I just wrote a post on my site about the differente IM networks and figured I’d share the link:

http://blog.monkeywork.net/?p=142

By: John K

John K — Mon, 09 Jan 2006 18:22:52 +0000

“but by doing so will we really be able to get people in a buying mood 24-7?”

We’re already there dude…

Look around. The brain filters the ads all around you and the question is what tactics can you invent and re-invent (every 6mos) so the public sees your ads?