Comments on: Second place finishes first http://yardley.ca/2006/01/12/second-place-finishes-first/ greg yardley on online product management Wed, 04 Jan 2012 05:04:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: analystblog http://yardley.ca/2006/01/12/second-place-finishes-first/comment-page-1/#comment-551 analystblog Mon, 16 Jan 2006 17:49:30 +0000 http://yardley.ca/merge/?p=209#comment-551 <strong>Joined /ROOT Markets</strong> This past week I started my new business development role at /ROOT Markets (my linkedin). I was previously an advisor to the company while I was GM of Advertising at LinkedIn, but was convinced by the opportunities that the company is pursuing to take ... Joined /ROOT Markets

This past week I started my new business development role at /ROOT Markets (my linkedin). I was previously an advisor to the company while I was GM of Advertising at LinkedIn, but was convinced by the opportunities that the company is pursuing to take …

]]> By: Anon http://yardley.ca/2006/01/12/second-place-finishes-first/comment-page-1/#comment-550 Anon Fri, 13 Jan 2006 02:19:14 +0000 http://yardley.ca/merge/?p=209#comment-550 This is old news, and to most this is the kind of stuff, that hardcore direct marketers (like Advertising.com) hav e known for years. Basically, when enhanced technology is solely focused on coversion WITH A EQUAL WEIGHTING IN REAL TIME to the actual price of that clicks - you get this learning.....this is a basic learning and actionable. There is foar more indepth "psychographic" stuff -- like potentially paying more for a click if you have the ability to BEHAVIORALLY TARGET that consumer up to 14 days AFTER the click and you knwo you will be see then 20X...so the PPC is actually far less and the conversion value can be realized later -- thus changing tghr actual click value---!! thats a key learning. This is old news, and to most this is the kind of stuff,
that hardcore direct marketers (like Advertising.com) hav
e known for years. Basically, when enhanced technology
is solely focused on coversion WITH A EQUAL WEIGHTING IN
REAL TIME to the actual price of that clicks – you get this
learning…..this is a basic learning and actionable.
There is foar more indepth “psychographic” stuff — like
potentially paying more for a click if you have the ability
to BEHAVIORALLY TARGET that consumer up to 14 days AFTER the click
and you knwo you will be see then 20X…so the PPC is actually far less
and the conversion value can be realized later — thus changing tghr
actual click value—!! thats a key learning.

]]>