This morning Peter tipped me off to Jim Meskauskas’ excellent crib sheet on the major banner ad networks. It doesn’t tell you how much the ads actually cost, of course – that’s still negotiated on a customer-by-customer basis – but it tells you enough about each network to get you started. Note that each and every banner network offers extensive ad targeting options, and all but the smallest offer behavioral. You’re being tracked a dozen different ways…
Jim – great resource. Now, why not do a similar one that covers the giant banner-selling websites that don’t sell through a network – the MSNs and the Yahoos of the world…
