http://yardley.ca/2006/03/06/600-million-for-flat-traffic/ greg yardley on online product management Wed, 04 Jan 2012 05:04:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://yardley.ca/2006/03/06/600-million-for-flat-traffic/comment-page-1/#comment-785 Massimo Moruzzi Tue, 07 Mar 2006 10:40:56 +0000 http://yardley.ca/merge/?p=242#comment-785 You nail it, Greg. Murdoch was either very lucky or is a genius. iVillage, on the other hand, seems like the most clueless acquisition by any offline (read: not too smart) media group so far. It's so bad it even makes the NY Times' acquisition of About.com look smart, by comparison. At least, About.com was on Movable Type and had thus figured out a way to drive more traffic to their (terrible) website. You nail it, Greg. Murdoch was either very lucky or is a genius. iVillage, on the other hand, seems like the most clueless acquisition by any offline (read: not too smart) media group so far. It’s so bad it even makes the NY Times’ acquisition of About.com look smart, by comparison. At least, About.com was on Movable Type and had thus figured out a way to drive more traffic to their (terrible) website.

]]> http://yardley.ca/2006/03/06/600-million-for-flat-traffic/comment-page-1/#comment-784 Jay Mon, 06 Mar 2006 23:47:46 +0000 http://yardley.ca/merge/?p=242#comment-784 Glad you covered the acquisition, and I couldn't agree more with your ending statement about the News Corp founder. Do you think this is NBC's equivalent to Murdoch's IGN acquisition? NBC has so much content and so many incredible brands. It would have been great to see them buy something that could advance the world of digital distribution. Glad you covered the acquisition, and I couldn’t agree more with your ending statement about the News Corp founder. Do you think this is NBC’s equivalent to Murdoch’s IGN acquisition? NBC has so much content and so many incredible brands. It would have been great to see them buy something that could advance the world of digital distribution.

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