My IAB SmartBrief today said that
The record-breaking opening of “Harry Potter and the Order of the Phoenix” in Imax theaters reportedly got a significant boost from a virtual street team marketing effort in Second Life that reached more than 15,000 users.
Link to the original article here.
C’mon, people, for the complexity of the marketing and for a movie like the latest Potter, getting an ad in front of 15K is nothing.
