So, the FTC’s potentially going to regulate the internet advertising industry. Read this post by Donna Bogatin.
Yes, there’s no denying that requiring explicit and clear user opt-in for all forms of tracking would hurt a lot of companies – pretty much every business dedicated to optimizing banner performance. Lots of layoffs, etc.
But there’s a mischievous part of me that thinks government ham-handedness could inadvertently set off a wave of innovation – jumpstarting the next media value chain.
We shall see.
