http://yardley.ca/2007/12/02/conversion-tracking-facebook/ greg yardley on online product management Wed, 04 Jan 2012 05:04:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://yardley.ca/2007/12/02/conversion-tracking-facebook/comment-page-1/#comment-1076 Rob Leathern Wed, 05 Dec 2007 00:34:36 +0000 http://yardley.ca/merge/?p=465#comment-1076 Innovators are always going to face these types of problems -- cookies and beacons are really old technologies, but in this type of data-filled environment, connecting the dots across sites in a public way is going to raise a lot of concerns; the optics are different. I'd argue their approach to all of this was naive / foolhardy. Not that that is wrong, just that they shouldn't be surprised at the uproar (and hey, maybe they cultivated it a little bit... not the worst tactic in the world either). Innovators are always going to face these types of problems — cookies and beacons are really old technologies, but in this type of data-filled environment, connecting the dots across sites in a public way is going to raise a lot of concerns; the optics are different. I’d argue their approach to all of this was naive / foolhardy. Not that that is wrong, just that they shouldn’t be surprised at the uproar (and hey, maybe they cultivated it a little bit… not the worst tactic in the world either).

]]> http://yardley.ca/2007/12/02/conversion-tracking-facebook/comment-page-1/#comment-1075 Greg Yardley on Conversion Tracking & Facebook | Subtle Exchanges - Fabian’s Blog Tue, 04 Dec 2007 18:44:18 +0000 http://yardley.ca/merge/?p=465#comment-1075 [...] I’m not sure if this applies to a lot of my readers (who I’ve probably lost the majority of in the last few months, due to non-blogging), so go read Greg’s article… [...] [...] I’m not sure if this applies to a lot of my readers (who I’ve probably lost the majority of in the last few months, due to non-blogging), so go read Greg’s article… [...]

]]> http://yardley.ca/2007/12/02/conversion-tracking-facebook/comment-page-1/#comment-1077 Mike On Ads » Blog Archive » Good post on how conversion tracking works Mon, 03 Dec 2007 22:24:57 +0000 http://yardley.ca/merge/?p=465#comment-1077 [...] Yardley wrote a nice post explaining how advertiser use pixels (also known as beacons) to track conversions. Nice read for those that don’t understand how [...] [...] Yardley wrote a nice post explaining how advertiser use pixels (also known as beacons) to track conversions. Nice read for those that don’t understand how [...]

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