Got a kick out of VentureBeat’s post on OpenAds’ recent funding round. VentureBeat says OpenAds
offers Web site owners something called an “ad server,” a device lets them take control of their online advertising management.
The exotic-new-terminology quotes around ‘ad server’ particularly crack me up, considering how long they’ve been around and how integral they are to the commercial internet. (The post also has a rather breathless description of some basic frequency capping.) To me, this is a bit like reading “Google provides internet users something called a “search engine,” a device that lets them enter a keyword or series of keywords and then provides links to relevant content.” I guess what I do is more esoteric than I thought.
Anyhow – congrats to OpenAds on the raise! I’m very interested to see what they do with the money, and how they plan on making their own – the hosted service they’re planning on offering is described as ‘free’, and ad serving is an infrastructure-intensive low-margin business. I’d always figured they’d continue on the route of a MySQL and offer consulting services for a fee, but hosting seems to run counter to that.