Comments on: Search query history in AdWords http://yardley.ca/2008/03/12/search-query-history-in-adwords/ greg yardley on online product management Wed, 04 Jan 2012 05:04:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeremy Chatfield http://yardley.ca/2008/03/12/search-query-history-in-adwords/comment-page-1/#comment-1365 Jeremy Chatfield Wed, 12 Mar 2008 23:00:10 +0000 http://yardley.ca/2008/03/12/search-query-history-in-adwords/#comment-1365 Hi Greg - you may be right, and its' a left-hand/right-hand thing. However, monetisation is a function of the whole page. If Google is so stupid as to let the paid search crew drop the cumulative relevance of the page, they deserve every nasty thing that happens. They haven't been that stupid in the past... My guess, as you've seen, is that this is intended to shift the Nash Equilibrium by increasing the size of the market and thereby driving up prices. The algorithm *badly* needs tuning, though. Thanks for your insights :) Hi Greg – you may be right, and its’ a left-hand/right-hand thing. However, monetisation is a function of the whole page. If Google is so stupid as to let the paid search crew drop the cumulative relevance of the page, they deserve every nasty thing that happens. They haven’t been that stupid in the past… My guess, as you’ve seen, is that this is intended to shift the Nash Equilibrium by increasing the size of the market and thereby driving up prices. The algorithm *badly* needs tuning, though. Thanks for your insights :)

]]> By: greg http://yardley.ca/2008/03/12/search-query-history-in-adwords/comment-page-1/#comment-1364 greg Wed, 12 Mar 2008 21:23:22 +0000 http://yardley.ca/2008/03/12/search-query-history-in-adwords/#comment-1364 Very good point. Perhaps search isn't talking to ads and vice versa? As an employee at a mammoth Internet company I know cross-department cooperation is always brutal. Or perhaps you're right, and this is just a revenue grab. Very good point.

Perhaps search isn’t talking to ads and vice versa? As an employee at a mammoth Internet company I know cross-department cooperation is always brutal.

Or perhaps you’re right, and this is just a revenue grab.

]]> By: Jeremy Chatfield http://yardley.ca/2008/03/12/search-query-history-in-adwords/comment-page-1/#comment-1362 Jeremy Chatfield Wed, 12 Mar 2008 19:12:48 +0000 http://yardley.ca/2008/03/12/search-query-history-in-adwords/#comment-1362 Hi Greg, Good hypothesis, except that *organic* results are static for the search history. See the examples in my article - identical organic results. If Google was trying to improve search results, they'd mess with organic? I mean, they change organic results all the time... That's where personal search was introduced. Hi Greg,

Good hypothesis, except that *organic* results are static for the search history. See the examples in my article – identical organic results. If Google was trying to improve search results, they’d mess with organic? I mean, they change organic results all the time… That’s where personal search was introduced.

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