Comments on: Preventing lead tampering http://yardley.ca/2008/03/29/preventing-lead-tampering/ greg yardley on internet and mobile marketing Wed, 10 Feb 2010 00:49:22 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rob Leathern http://yardley.ca/2008/03/29/preventing-lead-tampering/comment-page-1/#comment-1590 Rob Leathern Sun, 06 Apr 2008 07:06:37 +0000 http://yardley.ca/?p=554#comment-1590 Greg - I have to admit, it's fun to see what ads show up in Google Adsense when you write about lead generation. "These borrowers 1003'd yesterday Get FICO's, Loan Size, LTV's -24Hr" -- wow, kind of interesting, I wonder to what extent the comments that people write to a blog article then affect the ads - talk about a moving (commercial) conversation. Love it. Greg – I have to admit, it’s fun to see what ads show up in Google Adsense when you write about lead generation. “These borrowers 1003′d yesterday Get FICO’s, Loan Size, LTV’s -24Hr” — wow, kind of interesting, I wonder to what extent the comments that people write to a blog article then affect the ads – talk about a moving (commercial) conversation. Love it.

]]> By: Lead verification: Tough one « Internet Marketing Observations http://yardley.ca/2008/03/29/preventing-lead-tampering/comment-page-1/#comment-1560 Lead verification: Tough one « Internet Marketing Observations Mon, 31 Mar 2008 16:50:38 +0000 http://yardley.ca/?p=554#comment-1560 [...] Lead verification: Tough one Posted March 31, 2008 Greg Yardley linked to this blog last week and he’s got some comments on lead verification on his blog: http://yardley.ca/2008/03/29/preventing-lead-tampering/ [...] [...] Lead verification: Tough one Posted March 31, 2008 Greg Yardley linked to this blog last week and he’s got some comments on lead verification on his blog: http://yardley.ca/2008/03/29/preventing-lead-tampering/ [...]

]]> By: Atul Patel http://yardley.ca/2008/03/29/preventing-lead-tampering/comment-page-1/#comment-1554 Atul Patel Sun, 30 Mar 2008 15:23:04 +0000 http://yardley.ca/?p=554#comment-1554 Hi Greg, Your thoughts on LeadIDentity are spot on. In fact, I agree with you regarding the problems of the initial phase. a) editing of information within the lead - Yes, you can edit this information. But when you resell the same LeadID many times with different information, you're diluting the LeadID. I think this will be less a problem because it is the dumbest way to try to work the system. b) with some very large banks interested by this, the inevitable goal is reachable -- no lead will be accepted without a LeadID c) this is the biggest yet simplist issue with the first phase of LeadIDentity. What you see in LeadIDentity is just the beginning, and there is certainly more to follow. I think you touch up on great points that are in the works, but far from implementation. The lead generation space is highly sensitive because nothing has been introduced to make sure we self-regulate ourselves for the sake of growth. So some of the bigger concepts have been reserved for later. Hi Greg, Your thoughts on LeadIDentity are spot on. In fact, I agree with you regarding the problems of the initial phase.

a) editing of information within the lead – Yes, you can edit this information. But when you resell the same LeadID many times with different information, you’re diluting the LeadID. I think this will be less a problem because it is the dumbest way to try to work the system.

b) with some very large banks interested by this, the inevitable goal is reachable — no lead will be accepted without a LeadID

c) this is the biggest yet simplist issue with the first phase of LeadIDentity.

What you see in LeadIDentity is just the beginning, and there is certainly more to follow. I think you touch up on great points that are in the works, but far from implementation.

The lead generation space is highly sensitive because nothing has been introduced to make sure we self-regulate ourselves for the sake of growth. So some of the bigger concepts have been reserved for later.

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