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	<title>Comments on: Go on, you deserve it</title>
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	<link>http://yardley.ca/2008/04/18/go-on-you-deserve-it/</link>
	<description>greg yardley on online product management</description>
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		<title>By: Bosko</title>
		<link>http://yardley.ca/2008/04/18/go-on-you-deserve-it/comment-page-1/#comment-1635</link>
		<dc:creator>Bosko</dc:creator>
		<pubDate>Thu, 24 Apr 2008 14:48:36 +0000</pubDate>
		<guid isPermaLink="false">http://yardley.ca/?p=566#comment-1635</guid>
		<description>i feel so pwned :-) *blush*</description>
		<content:encoded><![CDATA[<p>i feel so pwned <img src='http://yardley.ca/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  *blush*</p>
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		<title>By: greg</title>
		<link>http://yardley.ca/2008/04/18/go-on-you-deserve-it/comment-page-1/#comment-1634</link>
		<dc:creator>greg</dc:creator>
		<pubDate>Thu, 24 Apr 2008 02:26:47 +0000</pubDate>
		<guid isPermaLink="false">http://yardley.ca/?p=566#comment-1634</guid>
		<description>Heh - Bosko, Josh is an old friend of mine who&#039;s goofing around a bit.  We know arbitrage. :)</description>
		<content:encoded><![CDATA[<p>Heh &#8211; Bosko, Josh is an old friend of mine who&#8217;s goofing around a bit.  We know arbitrage. <img src='http://yardley.ca/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Bosko</title>
		<link>http://yardley.ca/2008/04/18/go-on-you-deserve-it/comment-page-1/#comment-1633</link>
		<dc:creator>Bosko</dc:creator>
		<pubDate>Wed, 23 Apr 2008 03:43:42 +0000</pubDate>
		<guid isPermaLink="false">http://yardley.ca/?p=566#comment-1633</guid>
		<description>josh, that&#039;s called arbitrage and it&#039;s essentially what many big media players are doing.</description>
		<content:encoded><![CDATA[<p>josh, that&#8217;s called arbitrage and it&#8217;s essentially what many big media players are doing.</p>
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		<title>By: josh</title>
		<link>http://yardley.ca/2008/04/18/go-on-you-deserve-it/comment-page-1/#comment-1629</link>
		<dc:creator>josh</dc:creator>
		<pubDate>Fri, 18 Apr 2008 19:08:53 +0000</pubDate>
		<guid isPermaLink="false">http://yardley.ca/?p=566#comment-1629</guid>
		<description>Of course I decided to mix it up and take the 180 on the entire deal. Rather than people advertising on my blog, I advertise on the Goog. For less than $5 per click, I get people to search for things that would already return my blog, but I get the pleasure of having people see my ad in what is usually the blank sponsored links section.

But, aha! This is where the fanciness comes in. If I put ads on my blog, or just turn my blog into one big ad - say $20 CPM, then I make a profit! I&#039;m surprised people haven&#039;t tried it before. It is the most awesome of ideas.

Just thought I&#039;d share it with you, because its a warm happy Friday.</description>
		<content:encoded><![CDATA[<p>Of course I decided to mix it up and take the 180 on the entire deal. Rather than people advertising on my blog, I advertise on the Goog. For less than $5 per click, I get people to search for things that would already return my blog, but I get the pleasure of having people see my ad in what is usually the blank sponsored links section.</p>
<p>But, aha! This is where the fanciness comes in. If I put ads on my blog, or just turn my blog into one big ad &#8211; say $20 CPM, then I make a profit! I&#8217;m surprised people haven&#8217;t tried it before. It is the most awesome of ideas.</p>
<p>Just thought I&#8217;d share it with you, because its a warm happy Friday.</p>
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		<title>By: greg</title>
		<link>http://yardley.ca/2008/04/18/go-on-you-deserve-it/comment-page-1/#comment-1628</link>
		<dc:creator>greg</dc:creator>
		<pubDate>Fri, 18 Apr 2008 18:46:51 +0000</pubDate>
		<guid isPermaLink="false">http://yardley.ca/?p=566#comment-1628</guid>
		<description>Brent - straight-up Google AdSense, which as far as I&#039;m concerned is still the market leader to beat for small-site monetization. Has been doing about a $4.50 CPM since the last time I tweaked in in January, so it requires a little more than 2,000 impressions to pay for my $10/month hosting plan here.

Louis - although I&#039;ve been interested in (and therefore written about) some high CPM topics, you might be surprised at how, properly positioned, AdSense performs vs. a banner network.  The only other strategy that pays as well is paid text links.

Of course I don&#039;t write here for the money.</description>
		<content:encoded><![CDATA[<p>Brent &#8211; straight-up Google AdSense, which as far as I&#8217;m concerned is still the market leader to beat for small-site monetization. Has been doing about a $4.50 CPM since the last time I tweaked in in January, so it requires a little more than 2,000 impressions to pay for my $10/month hosting plan here.</p>
<p>Louis &#8211; although I&#8217;ve been interested in (and therefore written about) some high CPM topics, you might be surprised at how, properly positioned, AdSense performs vs. a banner network.  The only other strategy that pays as well is paid text links.</p>
<p>Of course I don&#8217;t write here for the money.</p>
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		<title>By: Louis Gray</title>
		<link>http://yardley.ca/2008/04/18/go-on-you-deserve-it/comment-page-1/#comment-1627</link>
		<dc:creator>Louis Gray</dc:creator>
		<pubDate>Fri, 18 Apr 2008 18:12:34 +0000</pubDate>
		<guid isPermaLink="false">http://yardley.ca/?p=566#comment-1627</guid>
		<description>That&#039;s great! You&#039;ve managed to be one of the few who can make money from it without overwhelming traffic. That&#039;s part of why I put the word &quot;Most&quot; in the headline. I know there will be exceptions. So good job.</description>
		<content:encoded><![CDATA[<p>That&#8217;s great! You&#8217;ve managed to be one of the few who can make money from it without overwhelming traffic. That&#8217;s part of why I put the word &#8220;Most&#8221; in the headline. I know there will be exceptions. So good job.</p>
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		<title>By: Brent</title>
		<link>http://yardley.ca/2008/04/18/go-on-you-deserve-it/comment-page-1/#comment-1626</link>
		<dc:creator>Brent</dc:creator>
		<pubDate>Fri, 18 Apr 2008 18:04:22 +0000</pubDate>
		<guid isPermaLink="false">http://yardley.ca/?p=566#comment-1626</guid>
		<description>Obviously, the question is &quot;what platform do you use and what kind of CPMs do you get?&quot;</description>
		<content:encoded><![CDATA[<p>Obviously, the question is &#8220;what platform do you use and what kind of CPMs do you get?&#8221;</p>
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