A few additions today to The Deck, a web-design-centric ad network that fascinates me because it’s the biggest network I know of that uses the sponsorship model – you pay for the time, and the impressions you get are the impressions you get. Notable: the site’s now reporting impressions delivered, so you can calculate eCPMs – this was difficult-to-impossible before.
According to The Deck, 20,121,412 ad impressions were delivered in April. Twenty-five ad slots are sold for $6400 each – a total of $160,000 for the network for the month. That’s a $7.95 eCPM for a 120 x 90 advertisement. Priced well below industry norms, as The Deck claims? Well… I’d like to see how they’re calculating industry norms, but doesn’t strike me as robbery when you take The Deck’s influential audience into account – if they don’t dilute that audience through overaggressive expansion.
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