Comments on: Algorithms are a commodity

By: greg

greg — Thu, 24 Sep 2009 16:16:18 +0000

Rob — no, I’d say it’s the usefulness and exclusivity of the data that’s key. Scale is less important in an exchange environment since you no longer have to buy massive amounts of inventory to find the small proportion of impressions you’re able to effectively monetize.

By: Rob Leathern

Rob Leathern — Thu, 24 Sep 2009 08:10:09 +0000

A good point. But does this just mean that scale wins = since more data?

By: Darren Herman

Darren Herman — Thu, 24 Sep 2009 01:13:14 +0000

Greg, dead on as always.

By: Tim Ogilvie

Tim Ogilvie — Wed, 23 Sep 2009 22:10:58 +0000

Very true – Chris Dixon made this point as well (though more generally than in regards to ad optimization)

http://www.cdixon.org/?p=340

Key question becomes where & how to find opportunities for unique data….

By: Mike Baker

Mike Baker — Wed, 23 Sep 2009 13:43:55 +0000

Greg, your points are valid – as far as they go. Static model / algorithm creation for ad targeting is well trod ground. And data and proper inputs are an important piece of any predictive solution. The hard part (and what we are trying to do at DataXu) is dynamically selecting the right data features, implementing the most effective set of algorithms on the fly, and automatically “course correcting” to web / ad traffic turbulence. As a side note, in my view the new commodity in the interactive ad space is likely to be third party cookie-tethered consumer data, which anyone can buy and use from 10+ credible sources and growing ….

By: Rubicon Project Gets $9 Million; Microsoft On Holy Grail; Permuto Launches Display Ad Platform

Wed, 23 Sep 2009 12:16:51 +0000

[...] Greg Yardley looks at algorithms and DataXu's recent presentation at TechCrunch50. Yardley says that though the technology is definitely not "trivial," the real differentiator will be the data which feeds the algorithm. Read more. [...]

By: Brian O'Kelley

Brian O'Kelley — Tue, 22 Sep 2009 16:37:32 +0000

Good point, as always.

By: Yardley.ca >> Algorithms are a commodity « ecpm blog

Yardley.ca >> Algorithms are a commodity « ecpm blog — Tue, 22 Sep 2009 15:05:31 +0000

[...] Yardley.ca >> Algorithms are a commodity. [...]