Comments on: Implications of Ghostery acquisition http://yardley.ca/2010/01/21/implications-of-ghostery/ greg yardley on internet and mobile marketing Fri, 16 Jul 2010 21:30:24 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: greg http://yardley.ca/2010/01/21/implications-of-ghostery/comment-page-1/#comment-2537 greg Tue, 04 May 2010 21:26:01 +0000 http://yardley.ca/?p=1002#comment-2537 Hey, Kelly. If the Boucher bill posted up in draft form today is any indication, mobile will initially be lumped under a set of 'internet' regulations that don't fit it perfectly. Eventually more refined regulations will emerge, but this will take a while. In the meantime, mobile companies will try and comply with the existing regulations as best they can, to the extent they can, with a zeal correlated with the FTC's zeal for enforcement. A Better Advertising for mobile would be very difficult to implement due to the various restrictions imposed by each platform. You'd have to partner with the platform providers in certain cases just to get the access you'd need - good luck with that. However, I believe it's doable for Android. Hey, Kelly. If the Boucher bill posted up in draft form today is any indication, mobile will initially be lumped under a set of ‘internet’ regulations that don’t fit it perfectly. Eventually more refined regulations will emerge, but this will take a while. In the meantime, mobile companies will try and comply with the existing regulations as best they can, to the extent they can, with a zeal correlated with the FTC’s zeal for enforcement.

A Better Advertising for mobile would be very difficult to implement due to the various restrictions imposed by each platform. You’d have to partner with the platform providers in certain cases just to get the access you’d need – good luck with that. However, I believe it’s doable for Android.

]]> By: Kelly Hwang http://yardley.ca/2010/01/21/implications-of-ghostery/comment-page-1/#comment-2534 Kelly Hwang Mon, 03 May 2010 17:50:55 +0000 http://yardley.ca/?p=1002#comment-2534 Greg, interesting post! You're spot on re: the lack of coverage on the ghostery acquisition by mainstream tech blogs. Curious your thoughts on how these regulations will play out in the mobile space and who building BA+Ghostery for the mobile device? Greg, interesting post! You’re spot on re: the lack of coverage on the ghostery acquisition by mainstream tech blogs. Curious your thoughts on how these regulations will play out in the mobile space and who building BA+Ghostery for the mobile device?

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