Comments on: iAds performance – now and later http://yardley.ca/2010/07/08/iads-performance-now-and-later/ greg yardley on online product management Wed, 04 Jan 2012 05:04:13 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Initial iAd Numbers Broken Down; When A DSP Is Not A DSP | ExchangeWire.com http://yardley.ca/2010/07/08/iads-performance-now-and-later/comment-page-1/#comment-2589 Initial iAd Numbers Broken Down; When A DSP Is Not A DSP | ExchangeWire.com Mon, 12 Jul 2010 07:56:27 +0000 http://yardley.ca/?p=1043#comment-2589 [...] An app developer broke ranks last week to tell of his big iAd bonanza payout – a cool $147 eCPM. There’s been some salient analysis by industry insiders. There is a particularly good break down of the initial iAd campaign numbers from George Yardley, Vice President of Product at Flurry. In the post, Yardley, pays particular attention to the CTR and how it can be attributed to the novelty factor of the new format. An accidental click here and there are clearly contributing to the high CTRs. Although he does point out that even if that figure did drop to the mobile ad standard of 1% it would garner iAd participants an $18 eCPM – still a relatively high figure. Yardley also makes the point that $60 million is unlikely to last Apple long given that a 10% CTR will burn through this sum of money in a matter of weeks. Fascinating read from a proper insider. [Yardley.ca] [...] [...] An app developer broke ranks last week to tell of his big iAd bonanza payout – a cool $147 eCPM. There’s been some salient analysis by industry insiders. There is a particularly good break down of the initial iAd campaign numbers from George Yardley, Vice President of Product at Flurry. In the post, Yardley, pays particular attention to the CTR and how it can be attributed to the novelty factor of the new format. An accidental click here and there are clearly contributing to the high CTRs. Although he does point out that even if that figure did drop to the mobile ad standard of 1% it would garner iAd participants an $18 eCPM – still a relatively high figure. Yardley also makes the point that $60 million is unlikely to last Apple long given that a 10% CTR will burn through this sum of money in a matter of weeks. Fascinating read from a proper insider. [Yardley.ca] [...]

]]> By: matt http://yardley.ca/2010/07/08/iads-performance-now-and-later/comment-page-1/#comment-2583 matt Thu, 08 Jul 2010 22:36:22 +0000 http://yardley.ca/?p=1043#comment-2583 You are mostly right. Point 1 is wrong though, since the other networks I use all report eCPM based on impressions served, not requests. Your computation in Point 2 concurs with my iAd earnings to date. This guy is the freakish outlier, as you say, and typical for a kid in a candy store, just publishing the numbers for more publicity. This is of course in violation of the iAd agreement. Kenneth's numbers are closer to reality of several days' reporting, but you are correct about computing Apple's share. You are mostly right. Point 1 is wrong though, since the other networks I use all report eCPM based on impressions served, not requests. Your computation in Point 2 concurs with my iAd earnings to date.

This guy is the freakish outlier, as you say, and typical for a kid in a candy store, just publishing the numbers for more publicity. This is of course in violation of the iAd agreement.

Kenneth’s numbers are closer to reality of several days’ reporting, but you are correct about computing Apple’s share.

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