There’s no ‘organic’ on the App Store

March 11, 2011

Some of the top-ranked applications on iTunes purchase application installs. Recently Chris Dixon discovered this, and expressed interest in seeing an ‘organic’ top list with the paid application installs removed. Privately, I’ve heard other people ask for this as well. I believe these people want the App Store’s ‘top paid’ and ‘top free’ lists to [...]

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Privacy protection may do the opposite

March 9, 2011

A few years back, I argued that aggressive regulation of ad targeting could actually lead to less privacy, if it forced publishers to make opt-in mandatory. Behavioral targeting could go rather quickly from something you could easily opt-out of (these days, I prefer Ghostery) to something you couldn’t avoid, if you wanted to access content. [...]

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Make your product less useful

March 4, 2011

Seriously. Reducing functionality could not just allow you to charge more for your product, it could make it seem more useful to your users. I know that sounds counterintuitive, but I suspect it’s true – it’s related to a cognitive quirk of ours called the conjunction fallacy. Here’s a product example. At the last place [...]

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True worth

August 19, 2010

At pii2010, it’s frequently argued that privacy is something that you’re increasingly going to have to pay for – and that people will, in fact, pay money to preserve their privacy. (I haven’t seen any evidence for this, but venture capitalists are investing in the space, so it must be true.) This argument is then [...]

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iAds performance – now and later

July 8, 2010

The Next Web writes that an iPhone developer made $1,372 from his first day running iAds. The developer was kind enough to post the following stats from his Apple dashboard: $1,372.20 total revenue $147.55 eCPM 26,651 requests 9,300 impressions 34.90% fill rate 11.80% CTR From this we can glean quite a bit. First, note that [...]

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